Allan Portera
AI Product Builder and Digital Strategy Leader
AI Strategy • Product Design • Web & App Development • SEO & AI Search
Branding • Automation • Analytics • Advertising • Systems & Tools
Professional Summary
Digital leader with 20+ years of experience at the intersection of strategy, design, marketing, and technology. I build AI-powered products, systems, and automation that drive growth, improve efficiency, and create competitive advantages.
Expert in SEO, AI search (GEO/AEO), web and app development, branding, UX, analytics, paid media, and scalable marketing systems. Passionate about using AI and technology to solve real business problems and deliver measurable results.
Core Skills
- AI Product Development & Automation
- Generative AI & LLM Workflows
- SEO & AI Search (GEO/AEO)
- Digital Strategy & Growth
- Branding & Creative Direction
- User Experience / UI Design
- Web & App Development (WordPress)
- Shopify & Stripe Platforms
- Paid Advertising (Google Ads)
- Analytics & Reporting (GA4)
- HTML / CSS
- Adobe Creative Suite
- Microsoft Office
- Producing in Logic Pro
Experience
Director of Marketing & AI Strategy
Wingman Planning • New Jersey
- Lead SEO strategy and AI initiatives for 60+ businesses, improving visibility, traffic, and conversions.
- Design and build proprietary AI tools, agents, and automation systems that streamline operations and drive efficiency.
- Oversee full creative and digital function including branding, UX/UI, web development, content, video, ads, analytics, and CRO.
- Develop scalable frameworks, playbooks, and technology systems that support franchise growth and consistency.
Founder & Digital Strategy Consultant
BuiltByAllan / DesignByAllan • New Jersey
- Designed and launched 200+ websites and digital experiences for startups and established brands.
- Create AI-powered applications, dashboards, and automation systems that improve productivity and business intelligence.
- Drive organic growth through SEO strategy, content architecture, and conversion-focused design.
- Provide ongoing web management, hosting, and digital strategy for hundreds of websites.
Senior Designer
Commvault • New Jersey
- Led global rebrand and UX initiatives across enterprise software, web apps, and marketing channels.
- Partnered with 100+ developers and stakeholders to deliver innovative experiences.
- Managed creative teams and cross-functional projects.
- Awarded Most Valuable Engineer, 2013.
Art Director
J. Walter Thompson / Publicis / Various Agencies • New York, NY
- Developed award-winning campaigns for global brands including Rolex, General Mills, and Zyrtec.
- Specialized in digital, interactive, print, and video campaigns with results well above industry benchmarks.
Graphic Designer
MTV Networks • New York, NY
- Designed promotional campaigns and event collateral for the MTV Video Music Awards and network properties.
Education
School of Visual Arts
New York, NY
BFA – Web Design, Motion Graphics & Graphic Design
Monmouth County Vocational School District
Visual Communications Program – Honors
Fashion Institute of Technology
New York, NY
Principles of Photography
AI Products I Build
AI SEO Dashboard
Monitor rankings, traffic, and opportunities with AI-driven insights.
Google Business Profile Platform
Manage GBP at scale, track performance, and generate leads.
AI Website Scanner
Audit websites for SEO, performance, UX, and technical issues.
Social Media Automation
Automate posting, engagement, and content workflows.
Paid Ads Campaign Builder
Build, manage, and optimize high-performing ad campaigns.
Opportunity Intelligence
Identify new opportunities, keywords, and growth strategies.
AI Website Builder
Generate high-converting websites and landing pages with AI.
Marketing CRM Concepts
CRM systems & automations that nurture leads and drive customer loyalty.
AI Content Generation
Create SEO-optimized content, blogs, pages, and marketing assets.
AI Workflow & Automation Systems
Custom tools and workflows that streamline operations, save time, and scale your business.
Highlights
- 20+ years of digital product, marketing & creative leadership
- Designed 200+ websites and digital experiences
- Built numerous AI-powered tools, apps & automation systems
- Managed SEO initiatives for hundreds of businesses
- Created scalable systems generating thousands of optimized pages & content
- Help businesses improve visibility, leads, and efficiency through AI & automation
Entrepreneur
Built and operated a successful e-commerce music company generating close to $3 million in revenue on Amazon and direct-to-consumer.
Created educational products, online courses, email marketing systems, and digital communities.
Music professional with 80+ original songs produced using Logic Pro.