I'm Allan Portera, an agentic product design and build engineer and full-stack marketing creative with more than 20 years of experience turning ideas into working products and growth systems. I started in graphic design and advertising, then expanded across branding, UX, websites, and full-stack development before moving deeper into SEO, AEO, GEO, analytics, security, and automation. Today, I connect product, creative, marketing, and engineering to design, build, launch, and grow agentic products like LaunchFuse, Run In Parallel, WebSafeScore, and MarketHub Live.

How I work

More than one discipline. One connected way of building.

My work spans the full product lifecycle, from identifying the opportunity and shaping the strategy to designing the experience, building the product, and bringing it to market. That range allows me to move ideas forward without losing sight of how all the pieces connect.

Idea
to impact

01Agentic Product Design and Build

02Product Strategy and UX

03Full-Stack Marketing

04SEO, AEO, GEO, and AI Search

05Branding and Creative Direction

06Automation and Growth Systems

Selected work

Ideas I’ve turned into working products.

These projects combine product strategy, design, development, AI, marketing, and real-world problem solving. My involvement extends beyond the interface. I help define the opportunity, shape the product, build the experience, and determine how it reaches people.

LaunchFuse.ai

LaunchFuse

Founder • Product Strategy • UX/UI Design • Full-Stack Product Development • AI Systems • Go-to-Market

Start with one website. Build a network. Let it grow.

Goal: Help businesses build an expanding network of search-ready websites and pages without relying on a traditional manual publishing process.

LaunchFuse is an AI-native platform for creating self-growing websites. It generates services, locations, resources, and supporting content through structured workflows with approvals, one-click publishing, and optional automatic growth. The platform is designed to help businesses expand their visibility across traditional search and emerging AI discovery platforms.

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Opportunity

Most businesses rely on a single website with a limited number of pages. Expanding into new services, locations, and questions typically requires slow, repetitive manual production.

Allan's role

Allan developed the product concept, positioning, experience, visual design, growth model, content workflows, AI systems, and customer-facing interface.

Product approach

Create structured, approval-based workflows that use AI to help businesses generate and manage a growing network of useful, search-ready content and websites.

RunInParallel.com

Run In Parallel

Founder • Product Vision • Systems Architecture • Experience Design • AI Prototyping

You don’t need another assistant. You need a second cortex.

Goal: Explore what comes after the traditional AI assistant by developing a personal cognitive operating system that works alongside the user.

Run In Parallel is a vision for a multimodal personal cognitive system that can listen, observe, understand context, and coordinate specialized AI processes around the user. The product begins as a mobile web experience and is designed to evolve toward a wearable, ambient system.

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Opportunity

Most AI assistants wait for individual prompts and treat every interaction as a separate task. They do not continuously understand the user’s changing environment, priorities, or context.

Allan's role

Allan created the product vision, interaction model, modes, system architecture, experience direction, initial mobile approach, and longer-term wearable concept.

Product approach

Develop a system that can coordinate multiple specialized AI processes and provide useful support without forcing the user to manage every interaction manually.

WebSafeScore.com

Web SafeScore

Creator • Product Strategy • UX/UI Design • Full-Stack Development • Security Research

Understand what the public can see before someone else uses it against you.

Goal: Make basic website security easier for website owners to understand without turning technical findings into an offensive-security tool.

WebSafeScore is a white-hat website safety assessment tool designed to review publicly observable security signals and translate them into a clear score, prioritized findings, and understandable recommendations. The product emphasizes responsible scanning, server-side protection, privacy, and safe reporting.

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Opportunity

Website security findings are often too technical for business owners to understand, while some scanning tools reveal more sensitive information than a public-facing product should expose.

Allan's role

Allan created the product concept, scoring experience, interface, report structure, safety requirements, and public-facing positioning.

Product approach

Provide a high-level understanding of visible security signals while limiting scan behavior, protecting infrastructure, and avoiding unnecessarily sensitive disclosures.

MarketHubLive.com

Market Hub Live

Founder • Product Strategy • UX/UI Design • AI Systems • Platform Development

Goal: Turn noisy, fast-moving market data into clear, high-conviction trade opportunities without emotional guesswork.

Market Hub Live is an AI-powered trading intelligence platform for stocks, options, and crypto. It continuously scans global markets, analyzes technical signals across multiple data sources, and has specialized AI agents debate bullish, bearish, and neutral perspectives before presenting ranked opportunities with clear context and confidence.

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Opportunity

Traders often spend hours watching charts, reconciling conflicting opinions, and second-guessing decisions while strong opportunities pass by. Most tools surface more noise without explaining why a setup deserves attention.

Allan's role

Allan conceived and built the product strategy, five-stage decision system, multi-agent debate model, platform architecture, user flows, dashboard experience, visual identity, and go-to-market website.

Product approach

Create a five-stage Scan, Analyze, Debate, Decide, and Act & Monitor workflow. Multiple AI perspectives challenge every signal, and only high-conviction setups advance with transparent reasoning, confidence context, and built-in risk checks.

Results

24/7 crypto market scanning
40+ data sources synthesized
200+ assets monitored
Three AI agents debating each opportunity

Selected impact

Built across industries, platforms, and decades of change.

01
More than 20 years across product, marketing, design, and technology
02
More than 200 websites and digital experiences designed and launched
03
AI-powered products, applications, dashboards, and automation systems built
04
SEO and growth initiatives managed for hundreds of businesses
05
Experience collaborating with large development and stakeholder teams
06
Built and scaled an independent e-commerce music brand across product, marketing, and operations

Experience

A career built across disciplines.

Each stage of my career added another layer to a full-stack marketing practice—from graphic design, branding, advertising, video, and social to websites, e-commerce, DNS, SEO, AEO, GEO, analytics, security, automation, and agentic product design and engineering.

2024–Present

Director of SEO & AI

Wingman Planning · New Jersey

Lead full-stack marketing, SEO strategy, AI initiatives, product experimentation, and scalable digital systems for a growing portfolio of businesses. Design and build internal agentic tools, dashboards, websites, analytics, and automation workflows while connecting strategy, creative, development, search, and growth.

Key work

Full-Stack Marketing
SEO, AEO, and GEO
Agentic Product Design and Build
Automation
Web Development
Analytics
Growth Systems

2015–Present

Founder and Digital Strategy Consultant

BuiltByAllan / DesignByAllan

Lead full-stack marketing and hands-on product execution for startups and established businesses, spanning brand, UX, websites, e-commerce, SEO, AEO, GEO, content, social, advertising, analytics, DNS, security, video, and automation.

Key work

Designed and launched more than 200 websites and digital experiences.
Built agentic applications, dashboards, tools, and automation systems.
Developed integrated search, content, conversion, and digital growth strategies.
Managed web platforms, e-commerce, analytics, DNS, security, and ongoing optimization.
Connected business goals with practical product, creative, and engineering execution.

2011–2015

Senior Designer

Commvault · New Jersey

Key work

Led global rebranding and user-experience initiatives.
Worked across enterprise software, web applications, and marketing channels.
Collaborated with more than 100 developers and stakeholders.
Managed creative teams and cross-functional projects.
Received the Most Valuable Engineer award in 2013.

2006–2011

Art Director

J. Walter Thompson, Publicis, and various agencies · New York, NY

Key work

Developed campaigns and digital experiences for major global brands.
Worked across digital, interactive, print, video, and integrated advertising.
Helped create campaigns for brands including Rolex, General Mills, and Zyrtec.

2004–2006

Graphic Designer

MTV Networks · New York, NY

Key work

Designed promotional campaigns and event materials.
Contributed creative work for the MTV Video Music Awards.
Designed across major MTV network properties.

Capabilities

Strategy, creativity, technology, and growth in one practice.

Agentic Product Design and Build

Agentic Product Engineering
Generative AI and LLM Workflows
Agentic Systems
Product Strategy
Product Prototyping
Automation Systems
Multimodal Product Concepts

Design and Creative

UX/UI Design
Branding
Creative Direction
Visual Design
Design Systems
Advertising
Video and Audio Production
Adobe Creative Suite

Development and Platforms

Full-Stack Web Development
React
Next.js
TypeScript
HTML and CSS
Progressive Web Apps
Shopify
WordPress
Vercel

Marketing and Growth

SEO
GEO and AEO
AI Search
Digital Strategy
Analytics and Reporting
Conversion Strategy
Content Systems
Paid Advertising
Go-to-Market Strategy

About Allan

I’ve always worked where creative ideas meet working systems.

I began my career in design and advertising, then expanded into digital strategy, web development, SEO, analytics, automation, and AI product development. That progression shaped how I work today. I don't see product, design, technology, and growth as separate departments. I see them as connected parts of the same system.

I'm most interested in ambitious projects that need someone who can understand the vision, find the practical path forward, and help build the actual product.

Outside of my primary work, I have spent more than a decade building and operating my own e-commerce music business, creating educational products, developing digital communities, and producing original music. Building my own businesses has made me a more practical product thinker because I understand that an idea ultimately has to work in the real world.

Let's build something

Have an ambitious idea? Let's make it real.

I'm interested in AI product, product strategy, design, development, and digital leadership opportunities where broad experience and hands-on execution matter.

Email Allan Connect on LinkedIn