Guide To Social Media & Marketing

Define Marketing Goals

Social media must tie in to your marketing goals, such as brand awareness, product sales, and customer loyalty. Think about which goals are most
important and prioritize.

Analyze Your Competitors

Find out how your competitors are using social media. Can you or should
you emulate what they are doing? You may find that they are doing very
little, which means you have a golden opportunity to be a big influence.

Locate Your Customers

Determine which social networks your customers typically use and tap
into the conversations taking place about your business, products,
industry or competition.

Acquire & Engage Customers

You can have the best acquisition strategy but if you don’t have engaged
fans you really have nothing. Ask yourself, what are the best ways for
you to acquire followers, subscribers or fans. How will you engage your
followers and emotionally connect with fans or your target market?

Make Emotional Connections

Be a part of the conversation, get to know what people are saying about
your brand and stay in tune with your customers. Maximize your sales by
getting people more emotionally devoted to what your company has to
offer. If you’ve incorporated your culture effectively this might be
enough but find ways to go even farther.

Maintain Consistency

Establish the image of your brand and keep it clear and consistent across
all social media channels.

Measure Results

Determine the metrics you will use to measure success and your return
on investment. If driving traffic to your website is an important goal, what
ways can you measure to see if the social media will actually help?

Allocate Resources

Social media engagement takes time and as we all know, time is money.
You need to consider how much time you have available and whether
others in your organization can carry out some of the day-to-day dialogue.