A Full Service Website Design and Graphic Design Studio.

 

 

Search Engine Optimization Guide

 

Keyword Usage & Targeting

Understanding what keywords you should be using and
targeting is vital to every aspect of search engine
optimization, from link building to content generation.

Title & Image Tags

The Keywords in the title and alt tags have a lot of
SEO value, so it’s generally more important to have
a title with keywords that people actually search
for than to have a title that’s clever.

Internal links

Interlinking or linking to your pages from within your own site, signals to search engines which pages you think are more relevant for search terms.

Share Buttons

Social Media Sharing can spread your content through social networking sites, social bookmarking sites, email etc. If you post a great article with viral potential, readers will take over your work and spread it around themselves.

Link Building

Link building is one of the most difficult but also most valuable ways to optimize your website. The quality and relevance of your inbound and outbound links are two of the most important ranking factors that search engines use to determine the value of your site.

Create High Quality Content

If you have interesting or useful content on your site people will naturally link to it since they want to share compelling content with their visitors too.

Guest Blogging

This strategy involves reaching out to blogs and websites relevant to your site and offering free content. Of course this content will have links pointing back to your site in it and that’s where you benefit.


 

Meta Desctiptions

The meta description tag is a short description of a page’s content. They are the primary source for the snippet of text displayed beneath a listing in the search results.

Submit Sitemaps

XML and HTML Sitemaps enable you to give hints to search engines on how they can crawl your website. It makes it easy for them to find and index every page on your web site by putting links to every page in one spot.

Search Friendly URLs

Friendly URL’s are good for both your visitors and the search engines. The URL is also an important spot where your keywords should appear.

Pay-Per-Click Advertising

Pay-Per-Click is a platform that places your keywords on search engines such as Google, Yahoo, Bing and affiliate networks. Google AdWords works on a bidding system
where you use budgets and profitability to determine what
works best for your website.

 
 

 

 

 

 

 

 

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