iPhone + iPad App Design

Mobile Websites

Many companies have a subdomain set up specifically for mobile phones. The
user experience from the phone is different than the user experience at a computer.

Mobile Apps

There are now numerous mobile apps serving up informative tips, educational bits,
or pure entertainment or gaming. Many companies are using mobile apps to boost
brand awareness and affinity.

Monetize Mobile Apps

Consider offering a free version of your app and then let users decide whether
or not they are willing invest in a premium version with more features and content.

Mobile Coupons

A growing number of companies deliver coupons via mobile devices in an effort
to appeal to consumers, many of whom would never think of clipping or carrying
coupons. To redeem, simply show your coupon bar codes to the cashier, who will
scan them like a regular coupon.

Location-based Services

Location-based shopping coupons using mobile devices are gaining popularity.
In fact, more than 50 percent of people indicate that they want to receive
location-specific advertising, with mobile coupons a more appealing incentive
than check-ins. GPS and apps such as Google Maps ranked highest followed
by Yelp, Facebook and Foursquare.

Mobile Campaigns and Ads

Research indicates that mobile ads perform about five times better than Internet ads.
Mobile marketing presents a distinct and unique way to create interactive dialogues
with customers. The most common mobile ads are simple text links and display adds
that are sold based on cost per clicks, cost per acquisition and cost per thousand.
These ads are much like the paid search campaigns on Google, Bing or Yahoo!