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1
LogosYour logo represents your brand, so make it memorable, recognizable, simple and unique. An effective logo works across a variety of media and applications. For this reason, logos should be designed to ensure that they scale to any size, and read on dark and light backgrounds. 2
HierarchyBy establishing a clear visual hierarchy for headlines, graphics and information, readers almost have to follow the path that you’ve set out for them to read. The hierarchy of a design reinforces that there is a clear sequence and path for the user to follow. 3
TypographyChoose attractive and readable fonts to use for headlines, titles, body copy, and captions. The size and layout of the typography should clearly communicate a visual hierarchy between the different bodies of content. 4
ColorsYou’ll want to choose a color scheme that’s different from your competitors to create a unique voice. Use a complimentary color palette that’s easy on the eyes and most appropriate for the brand. Colors can be used to provoke emotions or feelings to enhance your overall brand experience. 5
ImagesThe visual imagery you use should clearly represents the ideas and style your brand is choosing to communicate. 6
LayoutsWithout a clear, balanced layout or grid system, even the most interesting information is likely to be ignored. Making and breaking the grid is both a practical workshop in traditional layout design and a bold and inspirational guide to breaking the rules. |
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