8 Tips For Banner Ads That Click

Make The File Small

Small banner file sizes mean faster display ads; you don’t want prospects to miss out on seeing your banner because it didn’t load fast enough.

Use Clear Call-to-Actions

Use the banner ad to tell your prospects what you want them to do. Placing a “Click Here” or “Learn More” button on your banner can significantly improve your click through rates.

Animate It

Animated banner ads are more likely to get someone’s attention. They provide a richer experiences and almost always perform better than static ones.

Keep Your Messaging Short

Simple banners have higher click-through-rates than busy banners.

Link Banner Appropriately

When people click on your banner, they should go directly to the page of the website that has the information they want. Your visitors do not want to go to your home page and have to hunt for the information that was featured in the banner.

Make It Interactive

Whenever possible, create banner ads that have user interaction, like rollovers, a game or anything else that encourages the user to engage.

Ad Placement & Position

The placement of your banner ads on a website is critical to the engagement and click-through rates. Banner ads that are near content tend to perform better than ads out on the periphery of a page.

Measure Click-Throughs

An effective banner design can make the difference between an unsuccessful and successful banner ad campaign. Take advantage of click tags or tracking tags so you can get a better understanding of how people are interacting with your banner and learn what they are clicking on.